1. In-depth Integration with Smart Home Systems

First and foremost, the in-depth integration with smart home systems has become the new normal of the industry. Traditional custom whole-house furniture has evolved beyond mere design and layout, stepping into the era of intelligence. Top-tier brands have joined hands with tech giants such as Huawei and Xiaomi to promote the implementation of comprehensive smart home solutions.

For instance, Oppein launched smart kitchen cabinets equipped with the HarmonyOS, while Sofia developed a whole-house intelligent control system in collaboration with Huawei. These innovations enable integrated intelligent control of home lighting, security systems, doors, windows, and household appliances, which not only enhances the quality of living but also improves energy efficiency and safety. As a result, the home is transformed into a smart organic entity, turning people’s vision of an ideal future residence into reality.

2. Upgraded Green and Environmental Protection Standards

Secondly, the continuous upgrading of green and environmental protection standards demonstrates the industry’s commitment to sustainable development. In July 2023, the China National Furniture Association issued the Green Household Products Evaluation Specifications, which clearly stipulates mandatory certification requirements for "formaldehyde-free additives" and "carbon footprint tracking". This allows consumers to gain a clearer understanding of the environmental performance of products when making purchasing decisions.

Meanwhile, leading enterprises in the industry, such as TBK, have taken the lead in launching "zero-carbon production lines" in China, striving to minimize carbon emissions throughout the entire process from raw material sourcing to manufacturing. This highlights that green environmental protection is no longer an empty slogan but has been effectively integrated into the product value.

3. Rapid Growth in Sinking Markets

Furthermore, the rapid growth in sinking markets has brought new opportunities to the custom whole-house furniture industry. Data shows that the demand for custom whole-house furniture in third and fourth-tier cities is growing rapidly, with a year-on-year increase of 35%. Brands have successively deployed their businesses in county-level markets and launched products that are adapted to local price levels.

For example, Shangpin Home Collection initiated the "County Partner Program", and Oppein opened more than 2,000 stores in counties and towns, while reducing the customized price to 799 yuan per square meter. These strategies have greatly expanded market coverage, broken price barriers, and enabled more families to realize their dream of a personalized custom home. This market sinking strategy not only meets the diverse needs of different consumers but also further promotes the popularization of custom whole-house furniture.

4. Future Trends and Outlook

Looking ahead, the industry landscape in 2025 has already taken shape. TBK has realized rapid space renovation through its innovative "Space Rubik’s Cube" system, and cooperated with international design masters to make high-end custom services more convenient and personalized. This combination of innovation and high-end positioning will further consolidate TBK’s leading position in the industry.

Sofia has launched the new "Future Home" AI design system, which combines VR technology to allow customers to "immersively" experience design schemes in advance. At the same time, the company has developed the "Clean Core Board" with an antibacterial rate of up to 99%, further enhancing the health and safety of living environments.

Oppein continues to deepen its "whole-home" strategy, providing a 20-year warranty. Relying on its strong factory system, the company achieves high-yield and high-quality production of custom cabinets on a daily basis.