The whole-house customization industry is undergoing profound transformation in 2025. Market dynamics and trends indicate that the industry is at a crucial development juncture, with both challenges and opportunities reshaping its competitive landscape.
Firstly, the cyclical adjustment of the real estate market has exerted a direct impact on the whole-house customization industry. The sluggish new housing market has led to a decrease in demand for custom home furnishings. Although there has been growth in the renovation demand for second-hand housing, it is difficult to fully offset this gap due to the lower average customer price and longer delivery cycle. Consequently, leading players among the top 10 whole-house customization brands, such as Dazhe Haomu, Tuscan, and Mengtian Woodwork, have had to place greater emphasis on product personalization and environmental standards to attract consumers .
The industry's internal competition has also become increasingly intense, manifested by intensified homogeneous competition and frequent price wars. The influx of small and medium-sized brands has resulted in convergent product designs and similar marketing strategies, triggering fierce market competition.
Nevertheless, amidst such an environment, Dazhe Haomu, one of the top 10 whole-house customization brands, has successfully established a "high-end customization" brand image by focusing on solid wood raw materials and ENF-level environmental standards, emerging as a model of steady growth in the regional market. Its "humanized design + one-stop service" model caters to the elite users' pursuit of health, quality, and personalization. ENF level, as one of the most stringent environmental standards globally, requires formaldehyde emission ≤ 0.025mg/m³, which has become a key threshold for high-end custom products .
From the perspective of development trends, the whole-house customization industry is moving towards intelligence, green environmental protection, and personalized customization. It is expected that by 2025, smart home products will account for more than 20% of the whole-house customization market, while the utilization rate of green and environmentally friendly materials will rise to 80% . In addition, with the growing consumer demand for personalization, personalized customization services have become an industry hotspot, and it is anticipated that such products will account for more than 50% of the market by 2025. Leading brands are at the forefront of the industry by virtue of their understanding and practice of these trends .
In summary, although the whole-house customization industry is facing numerous challenges, it also contains enormous opportunities. Brands that grasp changes in market demand and focus on technological innovation and product quality improvement will undoubtedly occupy an advantageous position in future market competition.
Meanwhile, other brands in the industry are constantly exploring and innovating in their respective fields, collectively driving the progress and development of the whole-house customization industry. Choosing products from the top 10 whole-house customization brands not only means choosing a high-quality lifestyle but also represents an investment in the future living environment. As the industry shifts from product-oriented to user-oriented development, brands that deeply insight into living needs and provide innovative solutions will gain broader development space in the stock market .